Founded by the visionary beauty queen and international model Phuong Thao, LeCosmé is inspired by her global journey through the world’s most prestigious fashion shows. Having graced the runways of iconic high-end fashion events, Thao observed firsthand the rigorous haircare routines used by industry experts to maintain the health and beauty of models’ hair, even under the most demanding conditions.

This unique perspective shaped her vision for LeCosmé - a place that brings the expertise of the fashion world to everyday individuals. By combining the best of East Asian herbal traditions and Italian innovation, LeCosmé offers a curated selection of products designed to replicate professional results at home.

A World of Haircare Excellence

• Daily Keratin Haircare: Our keratin-enriched shampoos and conditioners are perfect for daily maintenance, offering salon-quality smoothness and strength for your hair.

• High-End Hair Loss Treatments: Inspired by East Asian herbal traditions, our advanced treatments effectively combat hair loss and breakage, promoting thicker, healthier hair.

• Targeted Solutions for Every Need: From oil control to repair and hair thickening, our diverse product line caters to all hair types and concerns, making it easier to achieve your ideal look.

Why LeCosmé Stands Out

• Global Expertise, Local Care: By bringing together the best of East Asian herbal science and Italian innovation, LeCosmé offers a truly global approach to haircare.

• Trending on TikTok E-Commerce: Loved by customers worldwide, our products consistently rank among the top 10 trending on TikTok’s e-commerce platform, thanks to their proven results and loyal fans.

• Sustainably Crafted: Designed with the environment in mind, our eco-friendly formulations and packaging reflect our promise to care for the planet.

Your hair, your story, our passion.